If you de-risk the moviegoing experience, people will go and see more films,' National Research Group CEO Jon Penn told The Hollywood Reporter.
In addition, a new $150 million at-the-market offering allows the company to continue to dilute shareholders in the open market at its discretion. Helios and Matheson announced a $30-million offering last week that valued shares of the stock at $2.75, about 30 percent below the previous day's closing price. Helios and Matheson Analytics Inc HMNY stock has crashed more than 60 percent in 2018 as investors have grown increasingly skeptical of the prospects for the MoviePass subscription service.
